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Volume 6 No. 212


More than 100-year-old Dutch football club ADO Den Haag announced Tuesday "its new Chinese owner, China United Vansen Sports company," according to XINHUA. Li Chun, CEO of Dong Dao, which arranged the purchase, said, "The purchase won't change any Dutch football attribute of ADO Den Haag, only except a more ambitious goal with a bit more financial investment." Li added, "We will keep ADO as a typical Dutch club, the management team, commercial and marketing team, the technical team and youth academy will be all operated by Dutch experts." ADO and the buyer did not "leak the exact money of this purchase." However, an "extra fund" of €5M-€10M ($7M-$14M) will be invested by United Vansen Sports for those goals (XINHUA, 6/24). Reuters reported the club's majority shareholder Stichting Stadion Ontwikkeling has "agreed in principle to the sale" and final details will be worked out over the next months. SSO official Mark van der Kallen said, "The Chinese have promised to invest millions of euros" (REUTERS, 6/24).

La Liga side Rayo Vallecano on Monday "presented a season-ticket campaign to increase the club's members," according to F.J. Garrido of AS. The club reduced ticket prices by an average of 15% (including a 16.67% decrease for retirees and young fans and 19.64% cheaper tickets for the handicapped). Season tickets will include the team's 19 La Liga games and its first Copa del Rey match. Rayo President Raúl Martín Presa "explained the delay in the launch of the campaign." Presa: "We have delayed the presentation because we wanted to have the team somewhat assembled. It is the line we have followed with 'Together, we can.'  We are the most humble La Liga club and we have to base our objective on unity and strength. The new tickets are significantly reduced and it is a reward for the fans." To promote the campaign, the club produced a video and "announced two advertising campaigns." One will feature the Municipal Transportation Company, which will have "15 buses feature Rayo Vallecano advertising in July, August and September." The other publicity campaign "will include posters throughout the Madrid neighborhood of Vallecas" (AS, 6/24).

The sale of La Liga side Valencia "is once again hanging by a thread," according to Sergio Aspas of EL MUNDO. Newcoval, a business "created during the tenure of former Valencia President Manuel Llorente to develop an urbanist plan using club assets," is demanding €87M ($118M) from the club "for the rights to that intellectual property." Newcoval's plan, designed to "rescue Valencia from its financial crisis, was never carried out." Valencia President Amadeo Salvo said that Newcoval is looking to "torpedo" the sale of the club to Peter Lim. Salvo: "This is an insulting demand for Valencia." Salvo "challenged anyone who wants to obstruct the sale of the club." Salvo said, "Those that are behind this are not going to enter the club, from neither the right nor the left. They will have to pass over this administrative council. While I am here, no rogue will enter the club" (EL MUNDO, 6/23). In Madrid, Diego Picó reported Lim "will not finalize his purchase of the club until he is assured that Valencia will not have to meet Newcoval's demand." The "new blow to the sale angered Salvo, who threatened to bring everyone behind this situation to court." Currently, the "paralysis of the sale process leaves everyone in no-man's land." Valencia is going to try to "unblock the situation any way it can," as Lim has made it "very clear he will not sign until a solution is reached" (MARCA, 6/24).