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Volume 10 No. 25


The IOC sold the Japanese Olympic broadcast rights through '24 "to a TV consortium on Thursday in an eight-year, four-Games deal" worth $1B, according to the AP. The deal "shows increasing Asian and Japanese financial influence in the Olympics." The agreement represents a 61% increase in rights fees from the previous eight-year period, and comes less than a week after Japanese tire manufacturer Bridgestone signed a $344M deal with the IOC "to become a global Olympic sponsor through 2024." It "also marks another success" for IOC President Thomas Bach in "ensuring the long-term financial security of the Swiss-based Olympic body." The Japan Consortium, which includes public broadcaster NHK and the Japan Commercial Broadcasters Association, secured the exclusive rights to the 2018 PyeongChang Winter Olympics and the 2020 Tokyo Summer Olympics as well the 2022 Winter Games and 2024 Summer Olympics, "whose host cities are yet to be chosen." The agreement "involves broadcast rights across all media platforms," including free TV, subscription TV, Internet and mobile (AP, 6/19).

New South Wales' victory over Queensland in the State Of Origin "has given the Nine network a record ratings win," according to Scott Ellis of the SYDNEY MORNING HERALD. Nine scored the biggest TV audience of the year and the biggest audience for the game "since Oz Tam ratings began in 2001." About 2.7 million people "watched game two of the historic series (that is for five metro cities, plus Gem in Perth) to push the broadcast into the number one position for the year" (SMH, 6/19). In Sydney, Michael Bodey reported the audience figure comprised 2.563 million viewers on Nine, including 1.199 million in Sydney, 857,000 in Brisbane and 418,000 in Melbourne, and 119,000 viewers for the match on Nine’s GEM multichannel in Perth. Including regional viewers "the figure rose" to 4.193 million viewers, peaking at 4.751 million. Audience records for Origin continue to tumble since Nine "has begun broadcasting the game in all markets after decades of not broadcasting and then delaying the telecast into non-league states" (THE AUSTRALIAN, 6/19). Also in Sydney, Darren Cartwright reported the post-match segment attracted 1.897 million viewers and the pre-match segment had an audience of 1.747 million. Nothing else "got the close for the night" (AAP, 6/19).

The Braunschweig 2014 European Athletics Team Championships are set to receive 90 hours of free-to-air TV coverage across the continent. National broadcasters from 15 European countries (Czech Republic, Finland, France, Germany, Greece, Italy, Netherlands, Poland, Portugal, Russia, Slovenia, Spain, Sweden, Turkey, U.K) have confirmed their plans for coverage of the event, which takes place Saturday and Sunday. In addition, pan-European channel Eurosport plans to show the championships live across its 59 territories. It will also be broadcast on Eurosport Asia (European Athletics).

Mediaset España announced that Spain's World Cup loss against Chile on Wednesday drew more than 13.2 million viewers, which translated to a market share of 67.6%, according to the EP. La Roja's 2-0 loss -- which means the defending World Cup champion will not advance beyond the group stage -- became the most-watched World Cup group stage match in the Spanish team's history. Overall, the match drew the seventh-most viewers of any football match ever broadcast in Spain, with the audience peaking at 15.2 million viewers -- a market share of 70.7% (EP, 6/19).

IN GERMANY: QUOTENMETER's Daniel Sallhoff reported German public broadcaster ARD attracted more than 15 million viewers to its broadcast of the Spain-Chile match. The game, which started at 9pm, was watched by 15.29 million viewers on Wednesday. In the target demographic 14-49, Spain's loss attracted 6.18 million viewers. The game's market shares were 51.4% and 53.6%, respectively. ARD's pregame coverage was watched by 9.78 million viewers and had a 36.7% share. In the target demographic, the show obtained a 41.2% share. Prior to the Spain-Chile game, an average of 9.83 million viewers tuned in to watch the game between Australia and the Netherlands. The Netherlands' 3-2 win obtained a market share of 49.9% and 51% in the target demographic. Wednesday's late-night game between Cameroon and Croatia, which started at midnight, attracted 3.95 million viewers and had a 44.6% share (QUOTENMETER, 6/19).

AFRICA: GeoPoll, the world’s largest real-time mobile survey platform, on Wednesday released initial findings on TV ratings, audience size and demographics following the first games of the FIFA World Cup. The data, gathered via mobile surveys in Ghana, Kenya, Nigeria, Tanzania and Uganda, provided a first-ever glimpse of the fans who are tuning into the World Cup in these countries, and represents ratings from more than 300 million African citizens. The game between Nigeria and Iran, played during prime time in Nigeria, drew 17.5 million Nigerian adult viewers, 20% of the Nigerian adult population. More than 25 million adults from all the surveyed African nations watched the Nigeria game, making it the most watched game in these markets over the first five days of play. Ghana viewership has remained high across all games: 3.5 million watched the opening game between Brazil and Croatia, and the match between Ghana and the U.S. on Monday attracted 2.4 million adult Ghanaian viewers. The U.S. vs. Ghana game aired at 10pm Ghana time, which might explain the drop in viewership numbers in the country, compared to the earlier Monday games which saw 3.1 million Ghanaian viewers. On average across the first five days of games, 2.2 million Ghanaians have tuned in to every hour of play. At peak viewership, during the Nigeria vs. Iran game, about 15% of adults aged 15+, or 25 million total across Ghana, Kenya, Nigeria, Tanzania and Uganda, were watching the games. Nigeria had the highest total viewership numbers, with 17.5 million. Both Nigeria and Ghana have had consistently high percentages of their adult population watching the games: an average of 14% per game for Ghana and 10% per game for Nigeria. Young people have been particularly interested in the games: in Ghana 1.7 million people aged 15-24 tuned in to the Germany-Portugal game, or about 18% of the youth population. In Kenya almost 900,000 aged 15-24 watched the same game, and in Nigeria 3.5 million youths were watching. Gender differences were apparent across countries: in Ghana, more males watch the games -- for the first five days of game play the gender split was an average of 28% female to 72% male. In Nigeria, the gender split for the World Cup games is less dramatic than in other countries: about 38% female to 62% male (GeoPoll).

The "controversial" Legends Football League -- women who play gridiron in skimpy underwear -- "have lost their broadcast deal with Channel Seven for its second season in Australia." A Channel Seven spokesperson said that the emerging sport "would no longer be televised." This is despite the LFL claiming the league attracted “record” TV ratings and even beat A-League broadcasts with audiences of more than 300,000. The news comes as the LFL confirmed that it "will expand into South Australia for its second season after it hailed its inaugural season a success" (THE AGE, 6/19). ... The Australian Football League "has arranged an official draft meeting" in September for a reality TV program in which the winner "is guaranteed a spot on a club's rookie list." The meeting will be the final episode, shown live, for the Foxtel program "The Recruit," in which 50 players are "progressively reduced to a final three, with the winner guaranteed a position on a club list as a 'category B' rookie -- the same status as an international player or one recruited from another sport" (THE AGE, 6/19). ... Coverage of the Limacol Caribbean Premier League "will be available to over 200 million people across the world via a collection of leading broadcasters, when the high octane T20 competition kicks off in Grenada on July 11th." Broadcasters such as BT Sport, ESPN3, Australia's Fox Sports and India's Sony Six "have all signed deals to carry live coverage of this year’s tournament" (SKN VIBES, 6/18). ... 3e agreed to free-to-air broadcast rights in Ireland with The Ultimate Fighting Championship. 3e, part of the TV3 Group, will broadcast live from the O2 Arena in Dublin from 8pm. This is the first time a UFC event will be broadcast to a terrestrial audience in Ireland (TV3).