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Australia's Seven Network Signs Five-Year Deal To Show NFL, Super Bowl

Australia's Seven Network "has picked up another sports broadcast rights package, securing a five-year agreement for coverage" of the NFL, according to Michael Bodey of THE AUSTRALIAN. Seven "has secured the free-to-air broadcast television rights and will screen" the NFL on Seven and 7mate, including America's most-watched TV event, the Super Bowl. ESPN "retains pay-TV rights in Australia." Seven "will broadcast three consecutive games live on Sunday, concluding with NFL Sunday Night Football on 7mate on Monday." Seven "will also broadcast the NFL Playoffs live and marquee NFL games such as the traditional Kick-off game and Thanksgiving NFL matches." 7mate "will telecast other NFL programs, including Hard Knocks, Sound FX, A Football Life, Road to the Super Bowl, Road to the Playoffs and America’s Game: The Super Bowl Champions." Traffic volumes for NFL.com and m.nfl.com in Australia "rank in the top 5 for the NFL globally." Seven Head of Sport Saul Shtein said, "This is a great signing" (THE AUSTRALIAN, 6/16).

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