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Volume 10 No. 23
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Marketplace Roundup: Kellogg's Named Latest 2014 Glasgow Commonwealth Games Sponsor

The 2014 Glasgow Commonwealth Games unveiled Kellogg's as its latest sponsor. Kellogg's will be the event's official provider of cereal snacks and will supply its Nutri-Grain cereal bars for the athletes and workers (Glasgow 2014). ... The Austrian Football Federation (ÖFB) has extended its partnership with marketing agency sporteo for another three years. Sporteo will be in charge of all field signage for the ÖFB Samsung Cup. The deal will run through the end of the '16-17 season and has an option for an additional year. Sporteo has been a sponsor of the federation since the '11-12 campaign (sporteo). ... The Hannover Marathon has signed a new title and main sponsorship deal with Airport Hannover. The new three-year deal will start with the marathon's '15 edition on April 19. The new name of the event will be "HAJ Hannover Marathon" (Hannover Marathon). ... EPL side Sunderland announced a two-year deal with Thorn Lighting Ltd. Thorn will provide a new, upgraded floodlight system at the Stadium of Light ahead of next season (Sunderland). ... League Championship side Birmingham City announced that Carbrini will be the club's kit supplier for the '14-15 season (Birmingham City).