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Volume 10 No. 25
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Samsung Launches #Selfie4England World Cup Campaign

Samsung launched its World Cup marketing campaign #Selfie4England on Friday. The campaign asks fans to post their #Selfie4England to Samsung Football Facebook or Twitter, and will then give fans prizes including signed England shirts and state-of-the-art Samsung products. Samsung will also be providing fans with daily video content from Brazil through its Facebook page. Samsung recently announced a partnership with the FA and as the official consumer electronics & smartphone supplier to the England team (Samsung).