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Volume 10 No. 25
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Wimbledon Partners With Grabyo To Bring Highlights To Social Media Users

Wimbledon is partnering with London startup Grabyo to bring near-live highlights to billions of Facebook, Twitter and Google+ users around the world. The All England Lawn Tennis Club will use Grabyo’s social video platform to instantly share clips from Centre Court, No.1 Court and No.2 Court. Anyone with access to Facebook, Twitter and Google+ will be able to enjoy the real-time clips directly within their feeds, whether on the web or using mobile apps and wherever they are in the world. Clips will be between 30 seconds and 60 seconds in length, with around 25-50 clips each day being broadcast. Grabyo recently revealed that 72% of its video traffic is mobile, illustrating how effective real-time social video is at reaching an increasingly mobile audience. Its platform regularly scales to hundreds of thousands of users within seconds as clips are shared (Grabyo).