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Volume 6 No. 212
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Ninety-Five Percent Of England Football Fans To Watch World Cup At Home, Survey Finds

Ninety-five percent of football fans in England will watch the World Cup in their homes, according to research by MMR Research Worldwide. Thirty-three percent will watch at least one game at a pub, 25% at a friend's house and 9% at work. The 16-to-34 year-old demographic is most likely to watch games outside their own home, and are more likely to watch live games on a smartphone, computer, tablet or connected TV than any other age group. The majority still say they will watch on TV. Sixty-nine percent of those surveyed will watch at least one game. Twenty-seven percent will watch as many games as possible while 20% will only watch England's games. Thirteen percent will watch all games while 10% will only watch the final. One percent will plan their viewing around games involving the host nation. Forty-six percent of males said they were "very excited" about the World Cup compared to 25% of females (MMR).