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Volume 6 No. 213
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AS Roma Signs Deal With CAA Sports, Opens Office In New York City

Italian Serie A side AS Roma, announced on Monday that it has formed a global partnership with CAA Sports to market the Stadio della Roma. CAA Sports has been engaged to sell global naming rights and foundation-level partnerships for the new stadium and entertainment complex. The property will be anchored by a 52,500-seat state-of-the-art stadium, the new home of AS Roma. Set to open for the '16-17 Serie A season, the complex will also include: a 14,500-seat in-stadium amphitheater; a 4,500-seat outdoor amphitheater; a 900-seat indoor concert venue; a state-of-the-art football training center; a Nike Superstore; the AS Roma Hall of Fame & Museum; an expansive retail and dining corridor; and an office park. In total, the property will play host to over 200 events per year, including AS Roma football matches, concerts, European football and rugby competitions, global sporting events, film, music and food festivals and much more. AS Roma also announced that it has officially opened an office in New York City, giving the club a permanent home in the U.S. Named Best in Property Consulting, Sales & Client Services at the 2014 Sports Business Awards, presented by the Sports Business Journal, CAA Sports has completed more than $3B in new sponsorship business on behalf of its clients (AS Roma).