Nike Generating Social Media Buzz Ahead Of World Cup, Globe Runner Data Reveals
Nike is "not a sponsor of next week's coveted World Cup," but data from Globe Runner reveals that the brand is "catching up" to adidas' official stake via social media, according to Lauren Johnson of ADWEEK. From May 24-30, adidas "racked up 18,000 online mentions while Nike brought in 6,000." However, adidas "only had about 8,000 mentions compared to Nike's 4,000 the week before" -- from May 17 to 23 -- indicating that Nike "still may have a chance to dominate the social space leading up to the games." Globe Runner's data also measures "share of voice for both brands and showed Nike's to have grown" from 14% during the first week of May to 25% by May 30. Globe Runner’s data is "generated by a command center called SociaLitmus, powered by MutualMind." The social hub tracks mentions of "World Cup sponsors, partners, teams, athletes and matches for one month leading up to the games" (ADWEEK, 6/2).