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Nike, Samsung, Castrol Lead World Cup Video Shares With Combined Total Of 3.2M

Football content from brands not affiliated with the World Cup "have driven more than half of online video shares as the tournament approaches," according to Ben Hall of MARKETING MAGAZINE. The data, colated by Unruly, "reveals Nike, Samsung and Castrol led the competition with a combined 3.2 million shares." Coca-Cola, the first affiliated brand to appear in the listing, "accounted for 2.5 times fewer shares than Castrol," which sits in third place (MARKETING MAGAZINE, 5/29).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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