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Marketing and Sponsorship

Adidas Takes Over London Buses As Part Of 'All In Or Nothing' World Cup Campaign

Adidas "has become the first brand to paint" London's Routemaster buses, as part of its "all in or nothing" World Cup campaign, according to James Swift of CAMPAIGN LIVE. Adidas has painted 32 new Routemaster buses black -- one for each World Cup team -- "with images and straplines from its campaign." Transport for London launched the new ad format as part of its "year of the bus" celebrations. Outdoor media owner Exterion Media "developed the campaign" with Posterscope, Carat and TBWA. The painted buses "will be on routes 38 and 8, which travel through Piccadilly Circus and Knightsbridge, and Shoreditch and the City respectively, for four months" (CAMPAIGN LIVE, 5/27). Adidas unveiled the official match ball for the World Cup final on Thursday. The brazuca Final Rio design mirrors the brazuca official match ball with green and gold colors inspired by the World Cup trophy (adidas).

KIT CHANGE: Polish side Lech Poznan "signed a new kit deal with Nike." Nike replaces Puma as the Ekstraklasa club’s kit manufacturer, "with the agreement covering the team’s senior and youth teams." Terms of the agreement "were not disclosed" (SOCCEREX, 5/29).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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