Pepsi Max Releases Latest 'Beats Of The Beautiful Game' Film Short

Pepsi Max has released the latest installment in its ''Beats of the Beautiful Game'' series, a short film directed by Idris Elba, according to Maisie McCabe of CAMPAIGN LIVE. The film, written by Elba and the first from his new production company Green Door Productions, "features a 70s playground and is set to ‘Unstoppable’ by the Dutch producer and DJ R3HAB featuring the singer Eva Simons." The film "shows a seemingly geeky young man played by the football skills expert Zach Hamilton who wows a conventionally pretty netball player before making off with a shyer girl." "Unstoppable" is the second creative work in a series of films putting together new and established musicians such as Rita Ora, Jetta and Timbaland with directors such as Spike Lee and Elba. The campaign, ''Beats of the Beautiful Game,'' aims to "celebrate the sights and sounds of football, ahead of the World Cup in Brazil, which Pepsi's rival Coca-Cola is an official sponsor of" (CAMPAIGN LIVE, 5/27).