Marketplace Roundup: Belgium Reportedly To Sign Adidas Kit Deal Following World Cup

Belgium's national football team is "on the verge of signing a new kit deal" with adidas after the World Cup. Belgium currently has a kit deal with Burrda that ends on July 14. Adidas previously dressed the Belgium side from '74-80 and from '86-90. The new deal is expected to run from '14-18 (MARCA DE GOL, 5/27). ... Liga MX side Cruz Azul is changing its kit supplier "after several years with Umbro." The club will now be outfitted by Under Armour, with the "new five-year deal to be made official on July 15" (LA AFICION, 5/27). ... South African Premier Soccer League club Bloemfontein Celtic has entered into sponsorship agreements with B3 Funerals and Insurance as well as sportswear brand Kappa (SOCCER LADUMA, 5/26).