Lionel Messi has signed a three-year contract with Dutch Space Scooter. Messi will help design and promote the scooter under his own brand (Dutch Space Scooter). ... G.H. MUMM, the official champagne of F1, announced a partnership with Lotus driver Romain Grosjean. It is the company's first sponsorship with a driver (G.H. MUMM). ... TaylorMade-adidas Golf HK has been named an official supplier of the Hong Kong Golf Association. HKGA handicap card holders will receive a 30% discount at TaylorMade's flagship store in Kowloon (HKGA). ... National Rugby League side Manly Sea Eagles named Kyocera as the club's shorts sponsor, its first partnership with the company. Kyocera has previously teamed with La Liga's Atlético Madrid and South African Super Rugby team The Sharks (Manly). ... Mercedes AMG extended its deal with Malaysian national oil and gas company Petronas. The partnership dates back to '10 (Mercedes). ... The PGA Tour has extended its deal with BMW for the BMW Championship through '19. BMW has sponsored the tournament since '07. BMW will continue as the official vehicle of the Barclays and Tour Championship by Coca-Cola. This year's BMW Championship will be Sept. 4-7 in Denver (BMW). ... Infront France will be the official sales agent for commercial hospitality of the ATP World Tour Finals 2014. Infront takes over the marketing role in the country on behalf of MATCH Hospitality AG -- which handles the corporate hospitality program for the event globally (Infront). ... The 2014 Glasgow Games Organizing Committee named The Famous Grouse as its official whisky. The announcement coincides with Whisky Month. The Famous Grouse has been Scotland's top selling whisky for more than 30 years (Glasgow 2014). ... Coca-Cola Great Britain is launching a £20M ($34M) anti-obesity drive "as part of its efforts to get 1 million people in the region more active by 2020 with the creation of Coca-Cola Zero ParkLives." Coca-Cola Zero ParkLives will see the no-sugar brand launch a series of free organized activities -- such as table tennis, tai chi, badminton, pilates, canoeing, rounders, hula-hooping, "Buggyfit" and zumba -- "across more than 70 parks across Britain in the summer months" (MARKETING WEEK, 5/27).
HORSING AROUND: Wine company Little Beauty "is the new partner of Equestrian Sports New Zealand." The partnership will cover the 2016 Rio Olympics. TopSpec is returning to the 2015 British Trade Equestrian Association int'l trade fair as the Coffee Shop’s sponsor for the sixth consecutive year. Geoff Fieldhouse Saddle company has appointed Olympic Gold Medal-winning dressage rider Carl Hester as a brand ambassador for its new range of saddles. Frome Show "has been announced as the main sponsor of the Nunney International Horse trials," which takes place near Frome in Somerset from June 13-15 (HORSE AND HOUND, 5/27).
