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Volume 6 No. 212


The Spanish national team "is returning to TVE," according to Patricia Cazón of AS. Spain's public broadcaster "has finally acquired the rights to the national team's qualifiers for Euro 2016 and the 2018 World Cup." The deal is "reportedly worth around" €35M ($48M). TVE said in a statement that it "acquired the rights due to its level of interest in sports and society's evident interest in football." TVE "insisted that its acquisition fits with a mandate from '07 establishing public TV's emphasis on sports competition in which Spanish national teams compete." The agreement between UEFA and TVE includes 10 games per qualifier cycle (Euro 2016 qualifiers will run from September-Nov. '15 and qualifiers for the 2018 World Cup will take place from Sept. '16-Nov. '17) (AS, 5/15).

German free-to-air TV channel kabel eins "obtained a market share of almost 20% for its broadcast of the Europa League final between Sevilla and Benfica on Wednesday night," according to Manuel Weis of QUOTENMETER. The game's first half, which started at 8:45pm, recorded a market share of 5.5% in the target demographic 14-49. During the second half, the market share increased to 8.8% -- "not a bad result for a match that did not feature a German team." The viewership increased from 1.69 million to 2.41 million. The game's first 15 minutes of overtime had a market share of 14%. This number increased to 16.2% during the second overtime period. The penalty shootout, which started at 11:15pm, obtained a market share of 19.1% in the target demographic while a total of 2.95 million tuned in. Sevilla won the Europa League title 4-2 on penalty kicks (QUOTENMETER, 5/15).

IN SPAIN: AS reported the Sevilla-Benfica match "was the star TV attraction of the night" in Spain. Broadcaster Mediaset's coverage on Spanish channel Cuatro attracted an average audience of more than 5 million, which translated to a 29.6% market share. During the game's overtime period, those numbers increased to 6.4 million viewers and a 30.4% market share. The average audience during the ensuing penalty kicks reached 8 million viewers and had a market share of 39.3% (AS, 5/15).

Of the 1.2 billion Facebook users worldwide, nearly 500 million "are football fans." In Argentina, "for example, there are 13 million," and there are 24 million in Mexico and 11 million in Colombia. The "majority of football fans in Latin America are younger than 24 years old and most of the time they spend on Facebook is via cell phones" (LOS ANDES, 5/15). ... The Legacy Agency has launched a partnership with Australia's Nine Live to promote NHL GameCenter Live, the NHL's live streaming service, in Australia. NHL GameCenter Live is a subscription service featuring streaming video of live out-of-market games and on-demand replays across multiple devices (The Legacy Agency). ... Reports in Denmark's media trade press said that public broadcaster DR has agreed to a one-year deal to show Denmark's U21 team's home games in the country. DR will broadcast the matches on its DR3 service, with Marketwatch.DK reporting that it has secured rights across all platfroms (SOCCEREX, 5/15).