ITV Says Stronger Lineup, World Cup Could Help It Recover Lost Viewers
ITV said that "a stronger line up of programs," including the start of the World Cup finals in June, "would help it to claw back lost viewers and boost net advertising revenue" by 12-13% in the second quarter, according to Paul Sandle of REUTERS. ITV's channels "had not attracted the audiences it wanted in the first four months of the year," with its share of viewers falling to 21.6% from 23.4% a year ago. Its share of viewing "has been lower than expected so far this year." CEO Adam Crozier said after Wednesday's trading update the company is confident in a "strong schedule to come," including the World Cup in June. First-quarter advertising revenue rose 2%, with the World Cup expected to help it to a 12-15% rise in June. ITV shares broadcasting rights for the World Cup tournament in Brazil "with the publicly funded BBC" (REUTERS, 5/14).