Menu
Media

ITV Says Stronger Lineup, World Cup Could Help It Recover Lost Viewers

ITV said that "a stronger line up of programs," including the start of the World Cup finals in June, "would help it to claw back lost viewers and boost net advertising revenue" by 12-13% in the second quarter, according to Paul Sandle of REUTERS. ITV's channels "had not attracted the audiences it wanted in the first four months of the year," with its share of viewers falling to 21.6% from 23.4% a year ago. Its share of viewing "has been lower than expected so far this year." CEO Adam Crozier said after Wednesday's trading update the company is confident in a "strong schedule to come," including the World Cup in June. First-quarter advertising revenue rose 2%, with the World Cup expected to help it to a 12-15% rise in June. ITV shares broadcasting rights for the World Cup tournament in Brazil "with the publicly funded BBC" (REUTERS, 5/14).

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/05/15/Media/ITV-World-Cup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/05/15/Media/ITV-World-Cup.aspx

CLOSE
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.