Media Notes: Millicom Signs Deal With FIFA For World Cup Media Rights
Telecom and media company Millicom "has signed a deal with FIFA" for a package of media rights for this year’s World Cup in Latin America. Customers of the Tigo network, which is owned by Millicom, "will be able to view live coverage of the tournament via mobile handsets and online in Colombia, Costa Rica, Honduras, Guatemala, El Salvador, Bolivia and Paraguay" (SOCCEREX, 5/8). ... Luxembourg-based European TV provider M7 Group on Friday signed a long-term multi-platform distribution agreement with IMG Media for the European distribution of EDGEsport, the 24/7 HD action sports and lifestyle channel. EDGEsport will be carried via CanalDigitaal, TV Vlaanderen and Skylink, the M7-owned DTH platforms (IMG).