IMG's Corporate Films And Commercials Division To Rebrand As Evoke Films
IMG’s corporate films and commercials division, part of IMG Productions, is to be rebranded as Evoke Films. The rebrand -- created by agency OPX -- is to enable the business to broaden the market appeal to global brands beyond sport into areas such as fashion, lifestyle and luxury. The first assignment under the new identity has been secured as official film producers of the BT Sport Industry Awards 2014 in London on Thursday and was commissioned by new client Benchmark Sports. Evoke Films has produced the ceremony’s opening film and will officially launch then (IMG).