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Volume 6 No. 212


Australia's Seven Network is the "only local television company to lodge an expression of interest" with the IOC for the rights to broadcast the next three Olympics, according to Jake Mitchell of THE AGE. Preliminary bids were "due last week for the broadcast rights" to the 2016 Games in Rio, the 2018 Winter Games in PyeongChang, South Korea, and the 2020 Tokyo Games. The IOC is "understood to have originally wanted" about A$230M ($213M) for the three Games but "expectations have been tempered by the metropolitan free-to air networks" -- Seven, Nine Entertainment Co. and Ten Network Holdings. Industry sources said that for the networks, a price of more than A$150M would "likely make the games broadcasts unprofitable, although premium sport offers the opportunity" for networks to promote the rest of their schedules. Nine and Ten have not "ruled themselves out of the process by not participating in the expressions of interest." Pay-TV provider Foxtel also "did not bid, but is likely to pick up parts of the Games from the successful free-to-air bidder" (THE AGE, 4/29).

CONCACAF announced that Traffic Sports has purchased the sponsorship rights to all of the Confederation’s properties, including the Gold Cup and the CONCACAF Champions League, to become its official corporate partnership agency. The multi-year renewal agreement includes rights to the next four editions of the biennial Gold Cup ('15, '17, '19, '21), as well as seven additional seasons of the annual CONCACAF Champions League, from the '15-16 through the '21-22 editions. The deal also incorporates rights to all other events organized by the Confederation, such as youth tournaments, Olympic qualifiers and Futsal. Under the terms of the renewed deal, Traffic Sports will continue to package and market all CONCACAF properties globally, with assets that include field-of-play branding, use of tournament marks, unique experiences, and hospitality, among others. Financial terms of the deal will not be made public (Traffic Sports).

German public broadcaster ARD announced on Monday that it "will not extend its contract with boxing team Sauerland past '14," according to the SID. However, boxing promoter and Team Sauerland Owner Wilfried Sauerland hopes that the broadcaster "will eventually come around." Sauerland said, "We expected that the contract won't be extended in its current form. In its reasoning, ARD said that it's about money. We are open to talks in that area. I think that we will continue the negotiations in the summer." Sauerland reportedly received around €12M-€15M ($17M-$21M) annually from ARD. In return, Sauerland "was required to put on at least 10 events per year." Should the two parties fail to reach an agreement, Sauerland "made clear that he wants to continue his work -- even if that means with a different TV channel" (SID, 4/29).

The Gaelic Athletic Association and Irish broadcaster RTE have "announced a new deal for sponsorship of the senior football championships," according to SUNDAY WORLD. GAAGO is a new "subscription-based online streaming service being launched by the GAA and RTÉ Digital and will be the championships' third sponsorship partners alongside Eircom and SuperValu." GAAGO will offer live and on-demand GAA games, starting with this year's championships, to users in Ireland and abroad (SUNDAY WORLD, 4/29). In Dublin, Martin Breheny reported the "link-up comes less than a month after the row between the GAA and RTE over coverage of the Sky Sports deal." GAA President Liam O'Neill accused RTE of a "lack of balance in their approach," both on news and sports programs (IRISH INDEPENDENT, 4/29).

Spanish broadcaster Prisa Chair Juan Luis Cebrián criticized the "repeated inability" of authorities to "establish order" in the world of football broadcast rights, according to the EFE. Cebrián called the situation of the "cultural market and the communications media in Spain 'very concerning.'" Cebrián: "In the midst of this situation the cultural IVA [VAT] of 21 percent is an attack on the moral rights of our society and its capacity to develop in the immediate future." He urged government officials to "adopt pertinent measures to defend the rights of businesses, authors and users in an environment that is so difficult for the industry" (EFE, 4/28).

Turkish rights agency Saran Media "has signed a deal to become the exclusive media rights distributor" of this summer's World Cup in Brazil in four central Asian countries. Saran "will market packages" that include all 64 live games from the upcoming World Cup, as well as the U20 Women’s World Cup, in Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan (SOCCEREX, 4/29). ... Moroccan broadcaster SNRT "has reportedly agreed a deal to broadcast every game from next year’s Africa Cup of Nations, which will be hosted by the North African nation." The Morocco Tribune newspaper reported that all 32 games will be broadcast on SNRT’s free-to-air services. SNRT, or Société Nationale de Radiodiffusion et de Télévision, is Morocco’s public broadcaster (SOCCEREX, 4/29). ... German free-to-air TV channel DMAX "will live broadcast the boxing fight between WBC welterweight champion Floyd Mayweather Jr. and WBA champion Marcos Maidana on Sunday morning." The broadcast "will start at 3am German time" (DWDL, 4/28).