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Volume 10 No. 25
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Intersport Signs Three-Year Partnership With Club Competition Champions Hockey League

Sports retailer Intersport has become the official partner of the Champions Hockey League, which will launch in August. Infront Sports & Media signed Intersport to the three-year deal. Intersport has 5,500 affiliated stores in 44 countries with €10.3B in sales in '13. Intersport will get perimeter board advertising in camera view and full integration across all communication and promotional materials (Infront).