Bolton Wanderers Agree To New Stadium Naming-Rights, Kit Deal With Macron
League One side Bolton agreed to a four-year deal with sportswear manufacturer Macron as its new stadium naming-rights partner and kit provider. The club's Reebok stadium will be rebranded Macron stadium beginning in July, while the firm will also produce the club's kit (Bolton). In Bolton, Neil Bonnar reported it is the first time the stadium's name will have changed since it opened in '97. Wanderers Chair Phil Gartside said, "They are an ambitious and innovative company and we are looking foward to becoming one of their flagship clubs" (BOLTON NEWS, 4/24).