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Marketing and Sponsorship

Marketplace Roundup: Kent Cricket Signs One-Year Deal With Eletric Retailer Barretts

Kent Cricket has agreed to a one-year deal with electric shopping retailers Barretts Digital World. An "affinity" program will provide members and supporters of the County Club special purchasing rights (Kent Cricket). ... System parts manufacturer Kalde "has extended and expanded its sponsorship agreement with Turkish sports club Besiktas." The new deal, which runs from June through June '19, "sees the company add support for the Istanbul club’s soccer outfit to its existing sponsorship of Beskitas’ basketball team" (SOCCEREX, 4/22). ... German Hockey League (DEL) club Dusseldorf EG has extended its sponsorship deal with health insurance provider BKK Essanelle for another year through the end of the '14-15 season (DEG).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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