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Marketing and Sponsorship

Marketplace Roundup: World Baseball Softball Confederation Partners With Mizuno

The World Baseball Softball Confederation announced a partnership with Japan-based Mizuno, establishing Mizuno as the official sponsor of the first-ever World Baseball Softball Congress, which will be staged in the North African city of Hammamet, Tunisia on May 10 (WBSC). ... Travel search website "has been signed as the official of Indian Premier League side during this season. After this association, Skyscanner "will launch a consumer activation campaign," offering fans a variety of offers including a chance to meet Delhi Daredevils players (PTI, 4/21). "announced its second association" with an Indian Premier League team. The Mumbai-based company "announced its partnership" with Vijay Mallya-owned Royal Challengers Bangalore becoming its official car partner.Earlier the company "had announced a partnership with Kings XI Punjab" (Indian BUSINESS STANDARD, 4/21). ... Singaporean marathoner Mok Ying Ren entered a "partnership with AirAsia." The sponsorship, which is worth S$100,000 ($79,000) "will cover his flights for overseas training and races" for the next three years (STRAITS TIMES, 4/20).

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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