IPL Marketplace Roundup: Kings XI Punjab Names Tata Motors Prima As Title Sponsor
Indian Premier League franchise Kings XI Punjab on Thursday announced Tata Motors Prima as its title sponsor "even as its total tally rose to an impressive 14 sponsors." The franchisee has on board Trip Factory, McDowells, Britannia, Pepsi, Flying Machine, Prayag Bath Fittings, Frontline Securities, R N Sports and Amazon as its new sponsors, "while it continues its existing relationship with Arise India, ACC Cement, Kingfisher and TK Sports for this year" (PTI, 4/17). ... The Delhi Daredevils roped in RBL Bank "as a partner and principal sponsor." As a part of this association, "the RBL Bank brand will be seen on the Delhi Daredevils jersey" (PTI, 4/17). ... Kalanithi Maran-promoted low cost airlines SpiceJet has said that it will be the principal sponsor of the SunRisers Hyderabad, "owned by Maran-promoted Sun Group, for the second consecutive year." It "is also the official airline partner for the team" (BUSINESS STANDARD, 4/17). ... Convenience store chain WHSmith said that "it was the principal sponsor" of the SunRisers (BUSINESS STANDARD, 4/16). ... The Chennai Super Kings signed electrical goods company Orient as its sponsor. Under the sponsorship deal, Orient's logo will be featured on the team's caps and helmets (BUSINESS STANDARD, 4/17).