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Marketing and Sponsorship

Marketplace Roundup: Austrian Bundesliga Side Sturm Graz Signs Kit Deal With Lotto Sport

Austrian Bundesliga football club SK Puntigamer Sturm Graz has signed a new kit deal with Italian sportswear company Lotto Sport. The deal, which will start on July 1, includes all teams of the club and will provide them game and training wear (Sturm Graz). ... UST Global, a California-based IT services and solutions company, "announced a three-year sponsorship deal" with Indian Premier League side Chennai Super Kings. The deal, beginning this month with the two-time IPL champions, "adds to UST's growing portfolio of sport sponsorship globally." The agreement "will see the UST Global logo appear on the leading arm of the playing shirt, and on the back of the team's helmets and caps" (PTI, 4/15). ... The Romanian Football Federation (FRF) "has signed a contract with Russia-based InStat Football for the provision of analytical tools for technical and tactical evaluations of footballers' performance" (INSIDE WORLD FOOTBALL, 4/15). ... Man City Women's Football Club has entered into a partnership with the Women's Sport and Fitness Foundation. The deal will see the WSFF logo featured on training wear, including the pre-match shirt and walk out jacket, for the team's debut season in the FA Women's Super League (MCWFC). ... Dorna Sports announced that Spanish telecom operator Movistar will be the title sponsor for the Gran Premio de Aragon. Movistar will also enjoy further presence at additional MotoGP rounds with trackside advertising (MotoGP). ... Malta Guinness signed a deal with the Nigeria Football Federation "to become the official malt drink" of the Nigerian national football team (DAILY TIMES NIGERIA, 4/12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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