Sky Renews Broadcasting Deal With Augusta National Golf Course To Show Masters
Sky "will remain as the only U.K. broadcaster" to cover all four days of The Masters, according to Nigel Adie of CABLE. Sky "has sealed a new multi-year deal" with the Augusta National Golf Course to continue showing live coverage of The Masters. Taking effect in '15, the agreement means the pay-TV company will remain the only U.K. broadcaster "to offer all the action from the first Major of the golf season." Sky will show the pre-tournament Par 3 Contest "and will also offer extra content via the red button, plus highlights each morning" on the dedicated Masters Breakfast program. Sky Sports "was first awarded the rights to the Masters in 2011 and has provided live coverage of the full event ever since" (CABLE, 4/11).