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Red Bull Media House, Korea's Olleh TV Form Partnership For VOD Titles

South Korea incumbent telecom, KT, "has formed its first partnership" with Red Bull Media House, a deal that will deliver 150 long-form VOD titles for KT’s Olleh TV service, according to Robert Briel of BROADBAND TV NEWS. Olleh TV is the biggest IPTV player in South Korea, with more than 5 million subscribers, around 70% market share and the country’s largest number of TV channels. Premium Red Bull Media House titles in categories such as sports, lifestyle and documentary "were selected to appeal to a wide range of Olleh TV viewers" (BROADBAND TV NEWS, 4/6).

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