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Volume 6 No. 216
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Masters Is Top Vehicle For Golf Sponsorship Exposure, Repucom Study Finds

A Repucom study has found that The Masters golf tournament is the most valuable vehicle for worldwide golf sponsorship. The '13 Masters generated 25% more value per second for player sponsors than the next closest major, the U.S. Open Championship. A variety of reasons factor into this. The Masters has the highest global viewership of any golf tournament. The Masters also has the fewest number of competitors of any major, allowing for more player exposure. The total on-screen exposure for player sponsors in the domestic broadcast at last year's event was five hours and 45 minutes (Repucom).