Dubai Sports Council Wants To Popularize Brand Dubai Through Award
The Dubai Sports Council "wants to popularise Brand Dubai" among the IOC family "more effectively with the Mohammad Bin Rashid Al Maktoum Creative Sports Award," according to Alaric Gomes of GULF NEWS. DSC Secretary General Dr. Ahmad Sa’ad Al Sharif said, “For Dubai, this award is one of the best vehicles in spreading the word of what we stand for in the sporting sector, regionally and on the international level." The total prize purse for the awards is Dh7M ($1.9M), with the best int'l sporting body "standing to win the top prize" of $250,000. The acceptance of nominations will go on till Aug. 31 (GULF NEWS, 3/31).