Dorna Sports announced that MotoGP has increased its worldwide TV coverage to 83 networks for this season. In the U.K., BT Sport will be showing live coverage of the championship over all platforms each Grand Prix weekend. ITV4 will also be broadcasting an hour-long program at 8pm local time on the Monday after each GP weekend. In Italy, new broadcaster Sky Italia has launched a MotoGP channel that will air live from Thursday through Sunday evening. Spain will see a similar model this year. Movistar TV will launch a new MotoGP channel, the 18 Grand Prix, from Thursday through Sunday night. Australian viewers will see Fox Sports Australia return to MotoGP in the '14 season, together with Ten Network in a deal that combines pay- and free-TV. City TV in Colombia will air the MotoGP race from each round and the Chong Qing Satellite Channel in China will broadcast all MotoGP Races live or on a same day delayed basis for the first time (MotoGP).
German sports network Sport1 obtained a market share of 1.4% in the target demographic 14-49 in March, which represents a 25% increase over the same time period last year. The free-TV channel's overall market share was 0.9% in March, which is a 22% increase over March '13. The reason for Sport1's success in March was largely due to its shows "Der Volkswagen Doppelpass," "Hattrick Live" and "Bundesliga Pur." In addition to its football broadcasts, Sport1 recorded high ratings for its MotoGP coverage. The season-opening Grand Prix in Qatar attracted an average of 490,000 viewers, with a peak audience of 700,000. In the target demographic, the race had a market share of 2.5%. It was Sport1's highest-rated season-opening broadcast since it started covering MotoGP in '09 (Sport1).