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Marketing and Sponsorship

German Hockey Federation Signs Kit Deal With Reece Australia Through 2020 Tokyo Games

The German Hockey Federation (DHB) "has signed a new kit deal with Reece Australia," according to Sebastian Wolf of TEXTIL WIRTSCHAFT. Reece Australia "will supply the German field hockey national teams starting in '15 through the 2020 Tokyo Games." Reece Australia Germany Managing Dir Gordon Copplestone said, "Field hockey is Germany's most successful Olympic team sport and offers us the perfect opportunity to expand our brand in the country." Last week, the DHB announced that "it will end its five-year partnership with adidas at the end of the year." The DHB said that the new kit deal "is the most lucrative in the federation's history" (TEXTIL WIRTSCHAFT, 3/25).

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