Marketing and Sponsorship

Chinese Online Lottery Firm To Expand Social Networking Features Ahead Of FIFA World Cup

3.25.2014

Chinese online sports lottery ticket vendor 500.com Chair Vincent Law said that the company "plans to add more social networking features to its lottery sales platform ahead of the FIFA World Cup and expects more sales from mobile devices," according to XINHUA. Law said that "the company expects to grow its user base" during the football tournament in Brazil, however, he said that "the company had no specific sales target for the sports event." Law said, "Soccer fans might not use our site to buy lottery tickets, but they can use our platform to network with other fans, and discuss matches or a particular player." 500.com sold more than 3B yuan ($488M) worth of sports lottery tickets to more than 20 million registered users last year and "is now making a foray into the mobile internet sector" (XINHUA, 3/23).

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