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Marketing and Sponsorship

Polish Side Gornik Zabrze Signs Sponsorship Deal With Beer Brand Owner Browar Lomza

Poland's Ekstraklasa side Gornik Zabrze "has signed a sponsorship contract with Browar Lomza, owner of the Lomza beer brand," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. The company "is the new main sponsor of the Polish football club." The club "has been collaborating" with Browar Lomza since '05. Gornik "previously advertised the company's other beer brand, Slaskie." The amount of the deal "was not disclosed by Gornik," but Gornik Zabrze Marketing Dir Slawomir Starega said that "its terms were satisfactory for both sides." The beer brand's logo "will not be included on the squad's shirts due to Poland's alcohol advertising regulation." However, Starega said that Gornik "will make the brewery's products available at its stadium" (INSIDE WORLD FOOTBALL, 2/26).

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