Seiko Holdings Corporation Signs Sponsorship Deal With Asian Football Confederation
Seiko Holdings Corp. has signed a three-year sponsorship deal to support the Asian Football Confederation. The Japanese company becomes the latest commercial backer of the continental body’s club program. The agreement between the two organizations was completed ahead of the '14 season and will see Seiko become the official timing graphics sponsor of the AFC Champions League and a supporter of the AFC’s other club competitions, including the AFC Cup. Seiko's branding will adorn on-screen TV graphics on broadcasts of the AFC Champions League, which was watched by record numbers of viewers in '13 (AFC).