Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Marketplace Roundup: Aurubis To Sign Agreement With PFC Ludogorets Razgrad

German company Aurubis (formerly Norddeutsche Affinerie AG) is poised to sign a cooperation agreement with Bulgarian side PFC Ludogorets Razgrad "to provide a boost to the club's youth academy." In March "the company will sponsor trials with those selected joining the club's academy" (INSIDE WORLD FOOTBALL, 2/25). ... Warrior "has signed a deal to become the kit supplier" to Dutch Eredivisie side N.E.C Nijmegen. The agreement, which is set to start on July 1, "will see the Michigan-headquartered brand design and supply the side’s home, away and training kits" (SOCCEREX, 2/24). ... Herbalife announced that it would keep Korean Basketball League team Seoul Samsung Thunders well-fueled for the '13-14 season as their official nutrition sponsor (Herbalife). ... The Australian Football League on Tuesday announced it has entered an exclusive partnership with Australia’s largest hotel group, Accor, as the official hotel partner of the AFL. Under the terms of the two-year partnership, the AFL, its clubs and subsidiaries will stay at Accor hotels across Australia and New Zealand (AFL).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/02/26/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/02/26/Marketing-and-Sponsorship/Roundup.aspx

CLOSE