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Marketing and Sponsorship

Marketplace Roundup: Ratiopharm Ulm Extends Shirt Sponsorship Deal With Liqui Moly

Basketball Bundesliga (BBL) club ratiopharm ulm has extended its shirt sponsorship deal with automotive service company Liqui Moly for another three years. The engine oil producer has been an exclusive partner of the club since '11 (ratiopharm ulm). ... BBL club Mitteldeutscher BC has agreed to a three-year sponsorship deal with state lottery Lotto Sachsen-Anhalt (Mitteldeutscher BC). ... Second Bundesliga club Dynamo Dresden has signed an exclusive partnership deal with printing company Eastprint GmbH. The partnership, which started with the second half of the '13-14 season, will initially run for six months. Eastprint has been a partner of the club since '11 (Dynamo Dresden). ... Bangladesh Premier League side Muktijoddha Sangsad KS announced electric cable producer BBS Cables as a sponsor, the first of its kind in the history of the club. The former premier division champions declared BBS Cables, which previously was connected "with Dhaka Gladiators and Khulna Royal Bengals in the Bangladesh Premier League cricket," as its sponsor with long term ambitions (DHAKA TRIBUNE, 2/23).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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