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SBD Global/February 17, 2014/Olympics
IOC Stops Projection Of Sponsor Logos On Outside Of Sochi Venues
Published February 17, 2014
The IOC this week asked Sochi 2014 organizers to stop projecting images of Coca-Cola, Aeroflot and other sponsors on the LED-lit exterior of the Bolshoy and Shayba arenas. In a world of rampant commercialism, the IOC prides itself on clean venues that are free of signage. The IOC’s m...