ESPN Digital Reports Global Growth In '13, Including Top-Ranked Average Minute Audience
ESPN finished '13 as the leading global digital sports brand. In a year of int'l growth, 154.5 billion minutes were logged via online and mobile devices. Global visits increased 14% from '12 to 17.4 billion. ESPN was the No. 1-ranked global online sports brand by average minute audience in '13 and the company's mobile properties now account for 41% of total digital (non-video) minutes. ESPN's combined website reached an average of 62.1 million unique visitors a month via computers -- desktop and laptop --, with non-U.S. markets comprising 42% of the total. The number marked a 15% increase in average monthly unique visitors. Globally, mobile visits increased 24% from '12. ESPN registered 2.3 billion online global video starts, a 15% year-on-year increase. Outside the U.S., online video improved by more than 80% from '12. ESPN's U.K. portal, ESPN.co.uk, registered its best year, with more users spending time on the site than ever. It averaged nearly 2 million unduplicated online and mobile unique users -- a 9% increase from the previous year (ESPN).