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Sky Sports Agrees New Seven-Year Deal To Show Live PGA Tour Events Until 2022

Sky Sports will show exclusively live coverage of the PGA Tour until at least '22 thanks to a new seven-year deal announced on Monday. The rights, which begin in '15, extend Sky's partnership with the Tour into its 30th year. The agreement with the US PGA Tour comprises the PGA Tour -- 32 events live, including the AT&T Pebble Beach National Pro-Am, The Players Championship from Sawgrass and the Arnold Palmer Invitational presented by MasterCard from Bay Hill, the Fedex Cup playoffs -- all four season-ending events and the Presidents Cup -- the next four biennial matches between the U.S. and an int'l team representing the rest of the world minus Europe in '15, '17, '19 and '21 (Sky Sports). The customized content is the first deliverable from the Tour’s new Transmission Hub, a mobile production facility that was developed to enhance the Tour’s capability to produce and distribute specific live content for digital platforms and int'l TV broadcasts directly from tournament sites. The Hub has the capability of taking 10 simultaneous live feeds from the golf course, from single camera to full production (PGA Tour). BROADCAST NOW's Peter White wrote Sky Sports "has also revealed plans to launch a PGA Tour Match Centre app, featuring additional digital content, online and via iPads." The agreement "is the latest to be struck by Sky Sports after it announced deals to broadcast British & Irish Lions rugby, Super League, WWE wrestling, Scottish football, New Zealand cricket and speedway last week" (BROADCAST NOW, 2/10). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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