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Volume 6 No. 212

Marketing and Sponsorship

Football players who have a contract with adidas "are not allowed to be members of Scientology and spread the philosophy of its Founder L. Ron Hubbard," according to DER SPIEGEL. The information "comes from a kit deal that adidas signed with a current German national team and Bayern Munich player in '08." The player had to attest that "he is not a member of any organization or association that represents the principles of L. Ron Hubbard or uses and distributes corresponding techniques." In the same paragraph, adidas also required that the player "is not a member of any organization or association that is monitored by the Federal Office for the Protection of the Constitution." If either had been the case, adidas "would have had the right to immediately terminate the contract," which ran until June 30, 2012. Adidas also would have had the right to terminate the contract if the player "had failed a doping test or was sentenced by a court for drug possession, drug consumption or drug trafficking." The unnamed Bayern Munich player received €400,000 for the kit deal during the '11-12 season (DER SPIEGEL, 2/2).

The Int'l Petroleum Investment Company has "forged a two-year strategic agreement" with Meydan Group that places IPIC as a Meydan Pillar Partner and title sponsor of the $1M Al Quoz Sprint, run over 1,000m on turf, according to GULF NEWS. The deal will also see IPIC sponsoring the Dubai World Cup Carnival meeting on Thursday and the Racing at Meydan meeting on March 13. In addition, IPIC will sponsor the CISM World Military Endurance Championship, an event organized by the Dubai Equestrian Club, to be held in Dubai on March 6 (GULF NEWS, 2/3).

South Korean companies "are providing support to all 13 winter sporting events" that the country's athletes will compete in at the Sochi Olympics, according to YONHAP. According to the Federation of Korean Industries (FKI), the lobbying group for conglomerates, local companies "have been providing direct and indirect assistance to athletes and sports federations to help the country become a power in winter sports." The business federation said Samsung Group "has particularly helped bolster South Korea's stature on the ice rink." Such measures have been followed by Korean Air Lines and KB Kookmin Bank. The latter "played a role in picking up and supporting Olympic figure skating gold medalist Kim Yu-na early in her career." CJ "chose to support snowboarding and skiing," with Daewoo Int'l and Hana Financial Group "sponsoring bobsleighing and the luge, respectively." Shinsegae Group has said it will provide 10B won ($9.2M) through '18 to help curling (YONHAP, 2/3).

The Irish Rugby Football Union announced a new three-year jersey partnership between the Ireland Women's squad and Aon. The sponsorship, which is the first of its kind for the Ireland Women's squad, saw the Aon logo displayed on the jersey as Ireland took on Scotland in the first game of their RBS 6 Nations defense at Ashbourne RFC on Friday. Ireland defeated Scotland 59-0 (Irish Rugby). ... The Indonesia Rugby Union (PRUI) "managed to secure a new sponsor to help boost the sport’s development in the country." PRUI signed a one-year deal with Mafro Sports "to supply rugby kit." The men’s national team, known as the Rhinos, "will don the new kit for the first time when it plays in the HSBC Asian 5 Nations Tournament in June" (JAKARTA GLOBE, 2/3). ... Stella Artois has been named the official beer of the 2014 The Open Championship to be held at Royal Liverpool July 13-20. Stella's sponsorship will be supported with above the line, on-pack promotions and digital marketing (The Open Championship). ... Australian Football League Port Adelaide named EnergyAustralia as a joint major sponsor. It is EnergyAustralia's first AFL partnership. The company's logo will appear on the front of Port Adelaide's jerseys and on the front of the jumper worn by the South Australian National Football League Magpies (Port Adelaide). ... KFC announced its sponsorship of New Zealand Super Rugby teams Blues, Chiefs, Hurricanes, Crusaders and Highlanders (FUSEWORKS, 2/3).