Star India, Times Internet Partner To Distribute IPL On Digital In India
Star India has "licensed the digital distribution rights" for the Indian Premier League in '14 from Times Internet, the digital arm of the Times of India Group, according to the TIMES OF INDIA. Star India will offer streaming and video on demand on starsports.com, the Star Sports app, and on mobile operator services powered by Star Sports. Times Internet will distribute IPL streaming and video on demand on its cricket destination on web and mobile, powered by a starsports.com video player. Both companies "will market the joint proposition, and Star India will be solely responsible for monetization, including advertising sales" (TIMES OF INDIA, 1/28). The Indian BUSINESS STANDARD reported under the agreement, Star India "will offer streaming and video on demand of the T20 tournament." Previously, Times Internet Ltd. had won the global rights for Rs. 261.6 crore ($41M) for four years through '14. The price at which Star has concluded the new deal, however, has "not been disclosed." This deal "further strengthens Star India presence at the IPL" (BUSINESS STANDARD, 1/28).