NBA, SINA Launch Streaming Program In China To Mimic 'NBA Inside Stuff'
NBA China and SINA Corporation launched a program called "NBA Mitan" to be streamed for Chinese fans featuring co-hosts Xie Nan and Ke Fan. The show is jointly produced by the NBA and SINA and will replicate "NBA Inside Stuff," a program which debuted in '90 on U.S. network NBC. NBA Mitan debuts Tuesday. The first episode chronicles Houston Rockets guard Jeremy Lin as he makes dumplings at Yao Ming's restaurant in Houston. The 24-minute show will feature interviews, player features and segments entitled "Jam Session" and "Rewind" (NBA).