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Marketing and Sponsorship

Manchester City Announces Partnership With Jaguar Energy Drink UK

Jaguar Energy Drink UK announced a new partnership to become the first official U.K and Ireland energy drink partner of Man City. The deal is the brand's first taste of football sponsorship in the U.K. The sponsorship will kick off at the top-of-the-table clash between Man City and Chelsea at the Etihad Stadium on Feb. 3. Fans attending the fixture will be able to sample the product for the first time, where it will be available throughout the club's food and beverage offering. This includes the Etihad Stadium’s corporate suites, hospitality boxes, stadium concourse kiosks and in BT City Square -- the club's pre-match fan entertainment zone. Following the launch, Jaguar will collaborate on a series of bespoke in-stadium and digital fan activations throughout the remainder of the season (Man City).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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