Premier League, PERFORM Announce Three-Year Extension To Media Sales Deal
The EPL and digital sports content company PERFORM announced a three-year renewal of their sales agreement. PERFORM will retain exclusive responsibility for global ad sales on the Premier League's official website. PERFORM will continue to attract and manage major advertisers across premierleague.com. In addition to banner display formats, advertisers can place pre-rolls ahead of the site's current and archive video footage, as well as non-standard formats such as homepage takeovers and floating bars. Video, floating bar and takeovers are new to advertisers for the first time and six different language editions will also be available. The premierleague.com site attracts 12 million unique users per month, with 325 million pages viewed, as well as 4.4 million unique users via mobile devices. PERFORM has produced and distributed 'near live' match video highlights and features for the Premier League since '07 (EPL).