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Marketing and Sponsorship

Marketplace Roundup: ManU Signs Multi-Season Agreement With Spirits Brand Aperol

ManU announced a multi-season sponsorship agreement with int'l spirits brand Aperol to become the club's official global spirits partner. The deal, which will run until the end of the '16-17 season, will see Aperol branding visible during all domestic games at Old Trafford, as well as official club publications, MUTV and the official website. The partnership will also see the signature drink, Aperol Spritz, available in the stadium's hospitality areas (ManU). ... Austrian top flight football club SV Reid has extended its main sponsorship deal with window and door manufacturer Josko for another two years. Josko, which has been a partner of the club since '98, will continue in its role as shirt sponsor until the end of the '15-16 season (SV Reid). ... The German Ski Federation (DSV) has extended its partnership with adidas until '18. For the next four years, adidas will be the official main sponsor of the German Ski National team and provide around 650 athletes, coaches, supporting staff and officials with its products. The cooperation will include biathlon, Nordic combined, cross-country skiing, Alpine skiing, ski cross, freestyle skiing and ski touring (DSV). ... The Sauber F1 Team will continue its partnership with Jose Cuervo. The multi-platform marketing partnership began in '11 and will continue to promote Jose Cuervo's tequilas worldwide through the team (Sauber). ... LX Ventures and Mobio announced that Mobio has signed Portuguese footballer Cristiano Ronaldo as a social media influencer on Mobio INsider, the fan-directed platform that enhances relationships between stars and their fans (LX Ventures).

PLAY THAT FUNKY MUSIC: French Ligue 1 club Toulouse FC has "agreed a partnership with music streaming service Deezer." Toulouse FC "launched a new Deezer app that asking fans to vote for the new 'goal music' that will be played after every goal scored by Toulouse FC at the Stadium Municipal." The TFC Deezer app "also lets fans listen to every club player’s playlist and to the Toulouse FC Radio" (FOOTBALL MARKETING, 1/10). ... Brazilian non-carbonated beverage producer Viton 44 has signed an extension and expansion to its sponsorship deal with Rio-based Brasileiro side Botafogo. The new deal will see Viton 44 continue to promote its Guaraviton drinks on the front of Botafogo’s playing shirts, as well as on the sleeves (Botafogo). ... Portuguese marketing university IPAM published a study using a "scientific formula" indicating that Cristiano Ronaldo is currently worth €43M ($58.7M) and will increase to €50M ($68.3M) if he wins the Ballon D' Or. He "would become the most valuable footballer in the world and join a small group of the best-paid athletes in the world" (AS, 1/12). ... The official football of the upcoming Argentine first division season will be the Argentum, an adidas-made ball with a name selected in a vote by thousands of Argentine fans (CLARIN, 1/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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