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Volume 10 No. 25

Marketing and Sponsorship

The Welsh Government is to give £1.5M ($2.5M) "to the Wales Rally GB over the next two years," according to SKY SPORTS. Economy Minister Edwina Hart is hoping the organizers "can build on the success of last year's event, which attracted thousands of supporters." Hart said, "We want to maximize the benefits coming to Wales and build on this momentum which is why I have agreed in principle funding for Wales Rally GB over the next two years" (SKY SPORTS, 1/8). NEWS NORTH WALES' Dean Jones reported organizers said that last year’s event, held in November, "was one of the most successful on record, with tens of thousands of spectators flocking to the event bringing a multi-million pound boost to the area, according to the Welsh Government." Some 600 million "tuned in to watch the 22 North Wales stages over the four-day event, which included stages in Llandudno and Conwy" (NEWS NORTH WALES, 1/8).

Bayern Munich has signed a new partnership with beauty care company Henkel Beauty Care. Bayern announced the two-year deal during its training camp in Doha on Tuesday (Bayern Munich). The deal is thought to be worth around €1M ($1.36M) a year (SOCCEREX, 1/8). ... English League Two side AFC Wimbledon announced a sponsorship deal with author John Green. Green's most recent book, "The Fault In Our Stars," was named Time Magazine's best novel of '12 (AFC Wimbledon). ... Ligue 1 side AS Monaco has "signed Italian cosmetics brand Cotril as an official partner." The one-year agreement "will see the luxury brand become Les Rouge et Blanc’s official supplier of hair and beauty products" (SOCCEREX, 1/8). ... Fila "has signed a sponsorship and supply deal" for two years with second tier Brazilian side Avai FC. Fila will "provide all playing kit and casual clothing for the team" (SOCCEREX, 1/7). ... Private health and life insurers Macir Vie "have renewed their partnership agreement with the Algerian Football Federation (FAF) for a seventh year." The Algerian company "will offer bespoke insurance for the national players across training camps, national and international competitions." The firm "will also have logo placement on a range of Algeria’s training wear" (SOCCEREX, 1/8).