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Marketing and Sponsorship

H&M Super Bowl Ad To Feature David Beckham Bodywear, Air During Second Quarter

Clothing retailer H&M announced that it is returning to the Super Bowl with a new David Beckham Bodywear campaign. The company will unveil a 30-second Beckham TV spot during the second quarter of the game featuring new technology allowing viewers with select Samsung Smart TVs to buy pieces from the collection instantly during the Super Bowl through the t-commerce platform. The brand also will run an in-store giveaway as well as on Facebook (H&M). AD AGE's Jeanine Poggi reported the H&M ad is the Super Bowl's "first commercial that's enabled for 't-commerce' -- e-commerce through your living room TV." Ad-tech company Delivery Agent said that the interactivity "doesn't take viewers out of the regular broadcast stream," as a small part of the screen will "present a pop-up menu while the ad runs on the larger part of the screen" (AD AGE, 1/6). BUSINESS INSIDER's Aaron Taube reported the spot will mark "H&M's return to the Super Bowl after missing last year's game." H&M North America President Daniel Kulle said, "We're thrilled to be back in action at the Super Bowl, showcasing our new campaign" (BUSINESS INSIDER, 1/6).

BECKHAM TO RIVER PLATE?: Guillermo Tofoni, the owner of marketing company World Eleven, which promotes the Argentine national football team's matches, tweeted, "David Beckham podría jugar en River ???? (David Beckham could play for River Plate) Why not ??" (TWITTER, 1/6).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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