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Marketing and Sponsorship

Marketplace Roundup: BMW Ends Title Sponsorship Of Frankfurt Marathon

BMW will not extend its title sponsorship of the Frankfurt Marathon. BMW, which has been the event's title sponsor since '11, will not renew its expiring four-year deal. The contract will run through October (Frankfurt Marathon). ... German Touring Car Champion (DTM) team Audi Sport has extended its title sponsorship deal with industrial parts manufacturer Schaeffler for another three years. The team has won two titles in the last three seasons (Schaeffler Group). ... Infront Sports & Media will acquire B2RUN with effect as of Jan. 1 in a 100% takeover from the previous owner, consulting firm actori. B2RUN organizes the German company running championship, which includes 10 events each year and attracts approximately 5,000 companies, including numerous blue chip brands (Infront). ... Malcolm Construction has been named the official construction provider for the 2014 Commonwealth Games (Glasgow 2014).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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