Menu
Olympics

Olympic Notes: Spanish Canoeing Federation Unveils Campaign To Boost Sponsorship

The Spanish Canoeing Federation (RFEP) has developed a new project called "Los 16 de Brasil 2016" ("The 16 of Brazil 2016,") which was presented to Spain's Superior Sports Council (CSD) with the "goal of attracting sponsorships so that Spain can have representatives in each of the 16 Olympic canoeing events." The project's "two purposes are clear: the first is commercial and involves maximizing sponsorship revenue." The second purpose "is to employ 'Communications 2.0' by creating audio-visual support that will help the sport develop its following" (EL CONFIDENCIAL, 12/5). ... German President Joachim Gauck "has become the first major political figure to boycott the Sochi Winter Olympics in February." Gauck last week "told the Kremlin of his decision, which is understood to be a response to the Russian government's violations of human rights and harassment of the opposition" (London GUARDIAN, 12/8). ... The Nigeria Olympic Committee "has called on the government to fast-track the establishment of the National Anti-Doping Organization" in the country. NOC President Sani Ndanusa said that the "establishment of the body would help the West African country" fulfill WADA requirements (XINHUA, 12/7).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/12/09/Olympics/Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/12/09/Olympics/Notes.aspx

CLOSE