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Marketing and Sponsorship

Women's Football Side Sydney FC Signs Sleeve, Short Sponsorship With De Lorenzo

Australian women's football side Sydney FC has signed a "sponsorship deal with Australian hair products manufacturer De Lorenzo," according to SOCCEREX. The brand becomes the "sleeve and shorts sponsor of the Westfield W-League team" ahead of its Int'l Women’s Club Championship "third and fourth placed play-off in Kagoshima, Japan." The deal will "also see De Lorenzo’s logo on the team’s kits during their regular season games on home soil," including a clash with Melbourne Victory at Allianz Stadium on Saturday, "though the exact duration of the deal was not announced" (SOCCEREX, 12/6).

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